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Stop being a link snob and saying no to certain links

If there’s one thing that bugs me about link-building work, it’s the idea that only one type of link is going to work, and anything else is going to cripple the site. Or…

  • The client won’t accept a nofollow or an image link or the anchor text isn’t what they specified.
  • Guest posts will get you penalized.
  • Directory links are useless.

It goes on and on.

Most of the time, I go along with it after explaining risks and rewards, but I need to be a better educator and advocate for a broad link profile.

Why?

When I look at healthy link profiles for sites ranking well, the first thing I notice is the wide array of link types there. Link variety is good!

Every webmaster has a different opinion how links should be built:

 

[Read the full article on Search Engine Land.]

The post Stop being a link snob and saying no to certain links appeared first on Marketing Land.

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