{"id":4052,"date":"2020-06-23T11:00:12","date_gmt":"2020-06-23T08:00:12","guid":{"rendered":"https:\/\/www.competitive-edge.eu\/mi-katigoriopoiimeno\/rebranding-en-meso-pandimias\/"},"modified":"2021-06-16T22:51:24","modified_gmt":"2021-06-16T19:51:24","slug":"rebranding-en-meso-pandimias","status":"publish","type":"post","link":"https:\/\/www.competitive-edge.eu\/el\/rebranding-en-meso-pandimias\/","title":{"rendered":"Rebranding \u03b5\u03bd \u03bc\u03ad\u03c3\u03c9 \u03c0\u03b1\u03bd\u03b4\u03b7\u03bc\u03af\u03b1\u03c2"},"content":{"rendered":"\t\t
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\u0393\u03c1\u03ac\u03c6\u03b5\u03b9 \u03bf \u0395\u03c1\u03bc\u03ae\u03c2 \u03a0\u03b9\u03c4\u03c4\u03b1\u03ba\u03cc\u03c2<\/strong><\/a><\/span> – Digital Leader<\/strong><\/span> \u03c4\u03b7\u03c2 Competitive Edge Digital<\/strong><\/a><\/span>.<\/em><\/p>

\u03a0\u03b9\u03bf \u03ba\u03ac\u03c4\u03c9 \u03b8\u03b1 \u03ad\u03c7\u03b5\u03b9\u03c2 \u03c4\u03b7\u03bd \u03c7\u03c1\u03c5\u03c3\u03ae \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b1 \ud83d\ude32 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b2\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf 1\u03bf \u03bc\u03b1\u03c2 \u03ac\u03c1\u03b8\u03c1\u03bf \u03c3\u03c4\u03b7\u03bd \u03bd\u03ad\u03b1 \u03bc\u03b1\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03ba\u03b1\u03b9\u03bd\u03bf\u03cd\u03c1\u03b3\u03b9\u03b1 \u03b1\u03c1\u03c7\u03ae \u03c0\u03bf\u03c5 \u03ba\u03c4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b5\u03b4\u03ce \u03ba\u03b1\u03b9 \u03bb\u03af\u03b3\u03bf \u03ba\u03b1\u03b9\u03c1\u03cc \u03c3\u03c4\u03b7\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03bc\u03b1\u03c2. \u0391\u03c5\u03c4\u03ae \u03b7 \u03bd\u03ad\u03b1 \u03b1\u03cd\u03c1\u03b1 \u03b4\u03b5\u03bd \u03b1\u03c6\u03bf\u03c1\u03ac \u03bc\u03cc\u03bd\u03bf \u03b6\u03b7\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b5\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1\u03c2 \u03c4\u03bf\u03c5 brand \u03bc\u03b1\u03c2, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf \u03bf\u03c1\u03b3\u03b1\u03bd\u03c9\u03c4\u03b9\u03ba\u03cc \u03ba\u03bf\u03bc\u03bc\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03bb\u03b5\u03cd\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 (rebranding).<\/p>

\u038c\u03c0\u03c9\u03c2 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03bf Seth Godin<\/a><\/span> \u03c3\u03c4\u03bf \u03b2\u03b9\u03b2\u03bb\u03af\u03bf \u03c4\u03bf\u03c5 This is Marketing: You Can\u2019t Be Seen Until You Learn To See \u201c\u0395\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b9\u03c1\u03cc\u03c2 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5 \u03ba\u03ac\u03c4\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03bc\u03b5 \u03c4\u03bf marketing. \u039d\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b1 \u03c0\u03c1\u03ac\u03b3\u03bc\u03b1\u03c4\u03b1. \u039d\u03b1 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b8\u03ad\u03bb\u03b1\u03c4\u03b5 \u03bd\u03b1 \u03b4\u03b5\u03af\u03c4\u03b5 \u03c3\u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf\u201c.<\/p>

\u03a4\u03b9 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b1\u03c5\u03c4\u03cc; \u039d\u03b1 \u03c8\u03ac\u03c7\u03bd\u03b5\u03c4\u03b5 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03b1\u03be\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5 brand \u03c0\u03bf\u03c5 \u03c0\u03c1\u03b5\u03c3\u03b2\u03b5\u03cd\u03b5\u03c4\u03b5, \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 \u03bd\u03b1 \u03b2\u03c1\u03b5\u03af\u03c4\u03b5 \u03c4\u03b1 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c9\u03b8\u03ae\u03c3\u03b5\u03c4\u03b5, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c3\u03b1\u03c2 \u03b8\u03b1 \u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03b8\u03b1 \u03b1\u03b3\u03b1\u03c0\u03ac \u03b1\u03bb\u03bb\u03ac \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03ce\u03c1\u03b1 \u03b8\u03b1 \u03b1\u03c0\u03b5\u03c5\u03b8\u03cd\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03bf\u03cd \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd. \u039a\u03b1\u03b9 \u03b5\u03ac\u03bd \u03c3\u03c4\u03b7\u03bd \u03c0\u03bf\u03c1\u03b5\u03af\u03b1 \u03b4\u03b5\u03bd \u03b4\u03b5\u03af\u03c4\u03b5 \u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03b5\u03af\u03c4\u03b5 \u03c8\u03ac\u03be\u03c4\u03b5 \u03c3\u03c4\u03b9\u03c2 \u03c1\u03af\u03b6\u03b5\u03c2 \u03c4\u03b7\u03c2 \u00ab\u03b1\u03c0\u03bf\u03c4\u03c5\u03c7\u03af\u03b1\u03c2\u00bb \u03b1\u03c5\u03c4\u03ae\u03c2 \u03bf\u03cd\u03c4\u03c9\u03c2 \u03ce\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u03c6\u03bf\u03c1\u03ac \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5 \u03ba\u03ac\u03c4\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf.<\/p>

\u0391\u03c5\u03c4\u03cc \u03bd\u03b1\u03b9, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf 1\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03b3\u03b9\u2019 \u03b1\u03c5\u03c4\u03cc \u03ba\u03b1\u03b9 \u03b8\u03b1 \u03b5\u03af\u03bc\u03b1\u03c3\u03c4\u03b5 \u03bb\u03af\u03b3\u03bf \u03c0\u03b9\u03bf \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03bf\u03b9. \u03a0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1 \u03b2\u03b3\u03bf\u03cd\u03bc\u03b5 \u03cc\u03bb\u03bf\u03b9 \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03bc\u03af\u03b1 \u03c0\u03b1\u03bd\u03b4\u03b7\u03bc\u03af\u03b1, \u03b1\u03c5\u03c4\u03ae \u03c4\u03bf\u03c5 COVID-19, \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03b5\u03af\u03c7\u03b5 \u03c6\u03ad\u03c1\u03b5\u03b9 \u03c4\u03bf\u03bd \u03b5\u03b3\u03ba\u03bb\u03b5\u03b9\u03c3\u03bc\u03cc \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c0\u03b1\u03b3\u03c9\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c0\u03bf\u03bb\u03bb\u03ce\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd, \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03b3\u03ba\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7\u03bd \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c3\u03b5 \u03b4\u03b9\u03ac\u03c6\u03bf\u03c1\u03bf\u03c5\u03c2 \u03c4\u03bf\u03bc\u03b5\u03af\u03c2 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03ac\u03c2 \u03bc\u03b1\u03c2. \u03a0\u03b9\u03bf \u03ba\u03ac\u03c4\u03c9 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03c9 \u03bc\u03cc\u03bd\u03bf \u03bc\u03b5\u03c1\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03bd\u03bf\u03bc\u03af\u03b6\u03c9 \u03b8\u03b1 \u03c3\u03b5 \u03b5\u03bd\u03b4\u03b9\u03ad\u03c6\u03b5\u03c1\u03b1\u03bd:<\/p>

  1. Customer care:<\/strong> \u03a4\u03b1 brands \u03be\u03b5\u03ba\u03af\u03bd\u03b7\u03c3\u03b1\u03bd \u03bd\u03b1 \u03c3\u03ba\u03ad\u03c6\u03c4\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ac \u03cc\u03c3\u03bf\u03bd \u03b1\u03c6\u03bf\u03c1\u03ac (\u03ba\u03b1\u03b9) \u03c4\u03b7\u03bd \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03c4\u03bf\u03c5\u03c2, \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b9\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03b5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03b2\u03b1\u03b8\u03bc\u03cc \u03c9\u03c2 customer center \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03bb\u03b1\u03b2\u03ae \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03b9\u03ce\u03bd<\/strong> \u03ae \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03af\u03bb\u03c5\u03c3\u03b7 \u03b4\u03b9\u03b1\u03c6\u03cc\u03c1\u03c9\u03bd \u03b8\u03b5\u03bc\u03ac\u03c4\u03c9\u03bd<\/strong> \u03c0\u03bf\u03c5 \u03c0\u03bb\u03ad\u03bf\u03bd \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b1\u03bd \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03c5\u03b8\u03bf\u03cd\u03bd \u03bc\u03ad\u03c3\u03c9 \u03b5\u03bd\u03cc\u03c2 \u03c6\u03c5\u03c3\u03b9\u03ba\u03bf\u03cd \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03bf\u03c2.<\/li>
  2. E-Commerce:<\/strong> \u03a0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03ad\u03b2\u03b1\u03bb\u03b1\u03bd \u03bc\u03c0\u03c1\u03bf\u03c2 -\u03b5\u03c0\u03b9\u03c4\u03ad\u03bb\u03bf\u03c5\u03c2- \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c4\u03bf\u03c5 E-shop \u03c4\u03bf\u03c5\u03c2. \u039f \u03c4\u03bf\u03bc\u03ad\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03ba\u03b1\u03bd\u03b5 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b7 \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03ba\u03bf\u03bc\u03bc\u03ac\u03c4\u03b9 \u03ae\u03c4\u03b1\u03bd \u03b1\u03c5\u03c4\u03cc\u03c2 \u03c4\u03c9\u03bd \u03c5\u03c0\u03b5\u03c1\u03b1\u03b3\u03bf\u03c1\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03c0\u03b5\u03c1\u03b9\u03c0\u03c4\u03ad\u03c1\u03c9\u03bd<\/strong> \u03cc\u03c0\u03bf\u03c5 \u03b3\u03b9\u03b1 \u03c0\u03c1\u03ce\u03c4\u03b7 \u03c6\u03bf\u03c1\u03ac \u03c3\u03c4\u03b7\u03bd \u039a\u03cd\u03c0\u03c1\u03bf \u03ad\u03b2\u03b1\u03bb\u03b1\u03bd \u03b2\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd online \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1<\/strong> \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae \u03b1\u03b3\u03b1\u03b8\u03ce\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7\u03c2 \u03c3\u03c4\u03bf \u03c3\u03c0\u03af\u03c4\u03b9.<\/li>
  3. E-Learning:<\/strong> \u03a0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c4\u03bf \u03c3\u03c0\u03af\u03c4\u03b9 \u03b3\u03b9\u03b1 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03b4\u03b9\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1, \u03b1\u03c1\u03ba\u03b5\u03c4\u03cc\u03c2 \u03ba\u03cc\u03c3\u03bc\u03bf\u03c2 \u03be\u03b5\u03ba\u03af\u03bd\u03b7\u03c3\u03b5 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af online \u03bc\u03b1\u03b8\u03ae\u03bc\u03b1\u03c4\u03b1, \u03b1\u03c1\u03c0\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b1 \u03c0\u03bf\u03c5 \u03ad\u03b4\u03c9\u03c3\u03b1\u03bd \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03b4\u03b9\u03b4\u03b1\u03c3\u03ba\u03b1\u03bb\u03af\u03b1\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd \u03b4\u03b9\u03b1\u03bb\u03ad\u03be\u03b5\u03b9\u03c2. \u039c\u03b5 \u03c4\u03bf\u03bd \u03af\u03b4\u03b9\u03bf \u03c4\u03c1\u03cc\u03c0\u03bf \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b4\u03b9\u03b4\u03b1\u03c3\u03ba\u03b1\u03bb\u03af\u03b5\u03c2 \u03b5\u03ba\u03c0\u03b1\u03b9\u03b4\u03b5\u03c5\u03c4\u03b9\u03ba\u03ce\u03bd \u03b9\u03b4\u03c1\u03c5\u03bc\u03ac\u03c4\u03c9\u03bd \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03b8\u03b7\u03ba\u03b1\u03bd \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ac \u03cc\u03c0\u03c9\u03c2 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03bb\u03bb\u03ac \u03c3\u03b5\u03bc\u03b9\u03bd\u03ac\u03c1\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03bf\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03bd \u03bd\u03b1 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03bf\u03cd\u03bd \u03c3\u03c4\u03bf \u03ac\u03bc\u03b5\u03c3\u03bf \u03bc\u03ad\u03bb\u03bb\u03bf\u03bd.<\/li>
  4. Remote working:<\/strong> \u0397 \u03c4\u03b7\u03bb\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c3\u03c0\u03af\u03c4\u03b9 \u03ae\u03c4\u03b1\u03bd \u03ba\u03ac\u03c4\u03b9 \u03c4\u03bf \u03c0\u03c1\u03c9\u03c4\u03cc\u03b3\u03bd\u03c9\u03c1\u03bf \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c0\u03bf\u03bb\u03bb\u03bf\u03cd\u03c2 \u03b1\u03c0\u03cc \u03b5\u03bc\u03ac\u03c2. \u039c\u03b5 \u03c4\u03b7\u03bd \u03c0\u03ac\u03c1\u03bf\u03b4\u03bf \u03c4\u03bf\u03c5 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5, \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c7\u03c1\u03ae\u03c3\u03b7 \u03b4\u03b9\u03b1\u03c6\u03cc\u03c1\u03c9\u03bd \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03c9\u03bd, \u03c0\u03bf\u03bb\u03bb\u03bf\u03af \u03ba\u03b1\u03c4\u03b1\u03c6\u03ad\u03c1\u03b1\u03bc\u03b5 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03c3\u03c4\u03bf\u03cd\u03bc\u03b5 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03ba\u03b1\u03bb\u03ac \u03c3\u03c4\u03b9\u03c2 \u03bd\u03ad\u03b5\u03c2 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c3\u03c5\u03bd\u03b8\u03ae\u03ba\u03b5\u03c2. \u03a0\u03bb\u03ad\u03bf\u03bd \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c1\u03b3\u03b1\u03b6\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b4\u03bf\u03c5\u03bb\u03ad\u03c8\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf \u03c3\u03c0\u03af\u03c4\u03b9, \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ad\u03bd\u03b1 \u03bd\u03ad\u03bf \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03b4\u03af\u03bd\u03b5\u03b9 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03b5\u03c1\u03b3\u03b1\u03b6\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c4\u03b7\u03bd \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03bf\u03c5\u03bd \u03ba\u03ac\u03c0\u03bf\u03b9\u03b5\u03c2 \u03b7\u03bc\u03ad\u03c1\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03bc\u03ae\u03bd\u03b1 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03c1\u03b3\u03b1\u03c3\u03c4\u03bf\u03cd\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf \u03c3\u03c0\u03af\u03c4\u03b9. \u03a4\u03b5\u03bb\u03b9\u03ba\u03ac, \u03b1\u03bd\u03b1\u03ba\u03b1\u03bb\u03cd\u03c8\u03b1\u03bc\u03b5 \u03ba\u03b1\u03b9 \u03bc\u03ad\u03c3\u03c9 \u03b1\u03c5\u03c4\u03ae\u03c2 \u03c4\u03b7\u03c2 \u03bc\u03b5\u03b8\u03cc\u03b4\u03bf\u03c5 \u03cc\u03c4\u03b9 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03bb\u03cd\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03bf\u03c0\u03bf\u03af\u03b5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03bd\u03b1 \u03b4\u03bf\u03c5\u03bb\u03ad\u03c8\u03b5\u03b9 \u03b5\u03be\u03af\u03c3\u03bf\u03c5 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03b9\u03ba\u03ac \u03c7\u03c9\u03c1\u03af\u03c2 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ae \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03cc\u03c0\u03bf\u03c5 \u03b1\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c6\u03b9\u03ba\u03c4\u03cc.<\/li>
  5. Live video:<\/strong> \u03a4\u03bf live video \u03ba\u03ad\u03c1\u03b4\u03b9\u03c3\u03b5 \u03c3\u03af\u03b3\u03bf\u03c5\u03c1\u03b1 \u03c4\u03b9\u03c2 \u03b5\u03bd\u03c4\u03c5\u03c0\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03c0\u03bf\u03bb\u03bb\u03bf\u03cd\u03c2 \u03c4\u03bf\u03bc\u03b5\u03af\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03b7 \u03b5\u03bd\u03b7\u03bc\u03ad\u03c1\u03c9\u03c3\u03b7, \u03b7 \u03c8\u03c5\u03c7\u03b1\u03b3\u03c9\u03b3\u03af\u03b1, \u03ba\u03b1\u03b9 \u03bf \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c2 \u03c4\u03bf\u03bc\u03ad\u03b1\u03c2 \u03bc\u03b5 \u03c4\u03bf Zoom \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bd\u03b1\u03bc\u03c6\u03b9\u03c3\u03b2\u03ae\u03c4\u03b7\u03c4\u03b1 \u03ad\u03bd\u03b1\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b5\u03c1\u03b4\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03c0\u03b1\u03af\u03c7\u03c4\u03b5\u03c2 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03c1\u03b1\u03bd\u03c4\u03af\u03bd\u03b1. \u03a0\u03bf\u03bb\u03bb\u03bf\u03af \u03b1\u03c0\u03cc \u03b5\u03bc\u03ac\u03c2 \u03b4\u03b5\u03bd \u03c4\u03bf \u03b5\u03af\u03c7\u03b1\u03bd \u03be\u03b1\u03bd\u03b1\u03ba\u03bf\u03cd\u03c3\u03b5\u03b9, \u03cc\u03bc\u03c9\u03c2 \u03b2\u03c1\u03ad\u03b8\u03b7\u03ba\u03b1\u03bd \u03be\u03b1\u03c6\u03bd\u03b9\u03ba\u03ac \u03bd\u03b1 \u03c3\u03c5\u03bd\u03bf\u03bc\u03b9\u03bb\u03bf\u03cd\u03bd online \u03bc\u03b5 \u03c3\u03c5\u03bd\u03b1\u03b4\u03ad\u03bb\u03c6\u03bf\u03c5\u03c2, \u03c6\u03af\u03bb\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03b9\u03ba\u03bf\u03b3\u03ad\u03bd\u03b5\u03b9\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03cc. \u03a4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03ce\u03c1\u03b1 \u03b5\u03af\u03b4\u03b1\u03bc\u03b5 \u03c0\u03bf\u03bb\u03bb\u03ac \u03b4\u03b7\u03bc\u03cc\u03c3\u03b9\u03b1 \u03c0\u03c1\u03cc\u03c3\u03c9\u03c0\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd live \u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03b5\u03b9\u03c2 \u03bc\u03ad\u03c3\u03c9 \u03c4\u03c9\u03bd \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ce\u03bd \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03bd, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2 \u03bc\u03af\u03b1 \u03c3\u03c4\u03b5\u03bd\u03ae \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c4\u03bf\u03c5\u03c2.<\/li><\/ol>

    \"\"<\/p>

    \u03a4\u03bf\u00a0<\/span><\/span>Zoom<\/span><\/span> \u03c0\u03bb\u03ad\u03bf\u03bd \u03ad\u03c7\u03b5\u03b9 <\/span><\/span>\u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03be\u03af\u03b1 \u03ba\u03b1\u03b9<\/span><\/span>\u00a0\u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b5\u03c0\u03c4\u03ac \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b1\u03b5\u03c1\u03bf\u03c0\u03bf\u03c1\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2<\/span><\/span>\u00a0<\/span><\/span>\u03c3\u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03bc\u03b5\u00a0<\/span><\/span>\u03ba\u03b5\u03c6\u03b1\u03bb\u03b1\u03b9\u03b1\u03ba\u03ae\u00a0<\/span><\/span>\u03b1\u03be\u03af\u03b1 \u03ac\u03bd\u03c9 \u03c4\u03c9\u03bd<\/span><\/span>\u00a048 \u03b4\u03b9\u03c3\u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03c5\u03c1\u03af\u03c9\u03bd \u03b4\u03bf\u03bb\u03b1\u03c1\u03af\u03c9\u03bd.<\/span><\/span>\u00a0<\/span><\/p><\/blockquote>

    \u0386\u03be\u03b9\u03b1 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03b7 \u03b1\u03ba\u03cc\u03bc\u03b1 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b4\u03b9\u03ac\u03b4\u03bf\u03c3\u03b7 \u03c4\u03bf\u03c5 Tik Tok \u03b5\u03bd \u03bc\u03ad\u03c3\u03c9 \u03ba\u03bf\u03c1\u03bf\u03bd\u03bf\u03ca\u03bf\u03cd \u03bc\u03b5 \u03ad\u03bd\u03b1 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03c0\u03bb\u03b7\u03b8\u03c5\u03c3\u03bc\u03bf\u03cd \u03bd\u03b1 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03b9 \u03bc\u03af\u03b1 \u03bd\u03ad\u03b1 \u03bc\u03bf\u03c1\u03c6\u03ae \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae\u03c2 \u03b5\u03c5\u03c7\u03b1\u03c1\u03af\u03c3\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c0\u03bf\u03bb\u03cd \u03c0\u03b9\u03bf \u03b4\u03b9\u03b1\u03c3\u03ba\u03b5\u03b4\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc \u03ac\u03bb\u03bb\u03b1 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ac \u03b4\u03af\u03ba\u03c4\u03c5\u03b1.<\/p>

    \u039a\u03bb\u03b5\u03af\u03bd\u03c9 \u03b5\u03c0\u03b9\u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03cc\u03c4\u03b9 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03b8\u03b1 \u03bc\u03b1\u03c2 \u03b5\u03c5\u03c7\u03b1\u03c1\u03b9\u03c3\u03c4\u03bf\u03cd\u03c3\u03b5 \u03bd\u03b1 \u03bc\u03b1\u03c2 \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03b5\u03c4\u03b5 \u03b8\u03ad\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c3\u03b1\u03c2 \u03b5\u03bd\u03b4\u03b9\u03ad\u03c6\u03b5\u03c1\u03b1\u03bd \u03bd\u03b1 \u03b4\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c0\u03c4\u03cd\u03c3\u03c3\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf Blogging to the Edge<\/a>.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    \u0391\u03bd\u03b1\u03ba\u03ac\u03bb\u03c5\u03c8\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c4\u03bf\u03bc\u03b5\u03af\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b5\u03c0\u03b7\u03c1\u03b5\u03b1\u03c3\u03c4\u03b5\u03af \u03c1\u03b9\u03b6\u03b9\u03ba\u03ac \u03b5\u03bd \u03bc\u03ad\u03c3\u03c9 \u03ba\u03bf\u03c1\u03bf\u03bd\u03bf\u03ca\u03bf\u03cd \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03b5\u03c4\u03bf\u03b9\u03bc\u03b1\u03c3\u03c4\u03b5\u03af\u03c2 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03bd\u03ad\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 brand \u03c3\u03bf\u03c5.<\/p>\n","protected":false},"author":1,"featured_media":4019,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[110],"tags":[111,112,113,114,115,116,117,118,119,120],"class_list":["post-4052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging-to-the-edge","tag-blogging-to-the-edge-el","tag-competitive-edge-digital-el","tag-covid-19-el","tag-cyprus-el","tag-digital-marketing-el","tag-e-commerce-el","tag-e-learning-el","tag-larnaca-el","tag-rebranding-el","tag-remote-working-el"],"yoast_head":"\nRebranding \u03b5\u03bd \u03bc\u03ad\u03c3\u03c9 \u03c0\u03b1\u03bd\u03b4\u03b7\u03bc\u03af\u03b1\u03c2 - Competitive Edge<\/title>\n<meta name=\"description\" content=\"\u0391\u03bd\u03b1\u03ba\u03ac\u03bb\u03c5\u03c8\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c4\u03bf\u03bc\u03b5\u03af\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b5\u03c0\u03b7\u03c1\u03b5\u03b1\u03c3\u03c4\u03b5\u03af \u03c1\u03b9\u03b6\u03b9\u03ba\u03ac \u03b5\u03bd \u03bc\u03ad\u03c3\u03c9 \u03ba\u03bf\u03c1\u03bf\u03bd\u03bf\u03ca\u03bf\u03cd \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03b5\u03c4\u03bf\u03b9\u03bc\u03b1\u03c3\u03c4\u03b5\u03af\u03c2 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03bd\u03ad\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 brand \u03c3\u03bf\u03c5.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.competitive-edge.eu\/el\/rebranding-en-meso-pandimias\/\" \/>\n<meta property=\"og:locale\" content=\"el_GR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rebranding \u03b5\u03bd \u03bc\u03ad\u03c3\u03c9 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\u03c4\u03bf\u03c5\u03c2 \u03c4\u03bf\u03bc\u03b5\u03af\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b5\u03c0\u03b7\u03c1\u03b5\u03b1\u03c3\u03c4\u03b5\u03af \u03c1\u03b9\u03b6\u03b9\u03ba\u03ac \u03b5\u03bd \u03bc\u03ad\u03c3\u03c9 \u03ba\u03bf\u03c1\u03bf\u03bd\u03bf\u03ca\u03bf\u03cd \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03b5\u03c4\u03bf\u03b9\u03bc\u03b1\u03c3\u03c4\u03b5\u03af\u03c2 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03bd\u03ad\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 brand \u03c3\u03bf\u03c5.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.competitive-edge.eu\/wp-content\/uploads\/2020\/06\/rebranding.png\" \/>\n<meta name=\"twitter:label1\" content=\"\u03a3\u03c5\u03bd\u03c4\u03ac\u03c7\u03b8\u03b7\u03ba\u03b5 \u03b1\u03c0\u03cc\" \/>\n\t<meta name=\"twitter:data1\" content=\"CED\" \/>\n\t<meta name=\"twitter:label2\" 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