Category: Blogging to the Edge

WRITING SKILLS

Hook, Line & Sink.

Now that your attention is hooked, while Mr. Eminem can teach us plenty about capturing the moment, I can use a similar approach to completely and utterly engage the audience, You. Some might say, “you” fall for it, hook, line and sinker. To Hook: seize the reader with something unpredictable. To Sink: provide enough mom’s spaghetti to keep the reader around. To Line: Create a thread that captures the moment from introduction to conclusion. Or just let it slip…

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Optimizing images for the web

Optimising images for the web

Depending on the type of website you are building/running, the underlying technology used to create said website, and your technical proficiency, you can follow different image optimization strategies to better suit your needs.

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Branding and the role of Social Media

Just as love passes through the stomach, so do brands pass through the heart. But to convey this feeling to our audience, a good story is not enough, it requires awareness, self-awareness, research, and strategy.

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Rebranding in the middle of a pandemic

Discover the areas that have been radically affected in the midst of a coronavirus so that you can properly prepare for your brand new strategy.

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