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2023 in Review - Article Banner

2023 in Review: Marketing Trends, Successes, and a Look Ahead

As 2023 comes to a close, it’s time to look back at a year that’s been full of change and excitement in digital marketing.

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The Importance of Brand Consistency: Starting with a Unified Voice

Learn about the importance of brand consistency and how a unified voice across all communication channels builds trust and recognition with your audience.

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Integrated marketing - Article banner

Integrated Marketing: An introduction to the concept

Discover the power of Integrated Marketing and its crucial role in today’s dynamic marketing landscape. Dive into its key components, benefits, and how a unified approach can drive brand success. Learn from Competitive Edge’s expertise and elevate your brand strategy.

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A beginners guide to 360degree marketing banner

Understanding the Basics of 360 Marketing: A Beginner’s Guide

360-degree Marketing is an all-inclusive approach that integrates various marketing channels and touchpoints to offer a unified customer experience. Unlike traditional marketing, which often focuses on single channels, 360 Marketing aims to engage customers at multiple points in their journey.

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Mercure Hotels: Brand Implementation

Discover the Larnaka Mercure Hotel’s brand implementation. From radiant signage to cohesive branding, experience the new pinnacle of hospitality in Cyprus.

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