Competitive Edge has been awarded a Silver Award at the Cyprus Tourism Awards 2024 in the category “Website and/or other Digital Assets”, recognising the agency’s collaboration with UIBS | hospitality, Mercure Larnaca Beach Resort, and Solaar Hospitality.
The award celebrates the joint creation of a guest-centric digital experience that merges visual excellence with functional performance. The website was designed to be:
User-focused with intuitive navigation
Visually immersive, aligned with the hotel’s brand identity
Conversion-driven, optimised for bookings and inquiries
Technically ready across devices and platforms
“This award is a testament to the power of strategic collaboration,” said Antonis Poupazis, CEO of Competitive Edge. “Together, we created something that not only looks beautiful but performs meaningfully for our clients and their guests.”
A Digital Experience that Reflects the Mercure Spirit
When designing the website for Mercure Larnaka Beach Resort, we set out to create more than just a booking platform. Our goal was to capture the hotel’s welcoming energy and coastal elegance and translate that into a seamless, modern digital experience.
From the first click, visitors are met with inviting visuals, intuitive navigation, and clear access to rooms, services, and availability.
But the site also goes further. Beyond showcasing the hotel’s spaces and services, it brings the full Mercure experience to life. Visitors aren’t just booking a room, they’re being guided through a curated journey of what Larnaca has to offer. From personalised content and handpicked local recommendations, to seasonal suggestions, and insider tips only locals would know, the website becomes a digital concierge.
Celebrating Excellence in Hospitality Innovation
This project wasn’t just about building a great-looking website. It was about creating something useful: a digital space that genuinely supports travellers while staying true to the character of Mercure Larnaka Beach Resort.
A big thank you to UIBS | hospitality, Mercure Larnaca Beach Resort, and Solaar Hospitality for their trust and collaboration. This award is the result of a team effort and a shared vision and we’re proud to have been part of it.
